All aboard the chain reaction…
Tyndale are contractors for major corporate environments worldwide. The company has five subdivisions, so it was essential that the new identity link each division with each other. The identity created used a chain symbol to symbolise their interrelation.
The Tyndale logo has five linking elements each one having a different colour for each division. To add a subtle difference the A4 stationery was die cut with rounded corners with the reverse being a solid colour coordinating with the specific division.
The project included company literature, stationery, vehicle livery and signage.